Cover Image

Statistical methods in customer relationship management

Bibliographic Details
Main Author: Kumar, V., 1957-
Corporate Author: ProQuest (Firm)
Other Authors: Petersen, J. Andrew.
Format: Electronic eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2012.
Subjects:
Customer relations > Management.
Customer relations > Management > Statistical methods.
Electronic books.
Online Access:Click to View
Table of Contents:
  • Introduction
  • CRM in action
  • Customer acquisition
  • Customer retention
  • Balancing customer acquisition and customer retention
  • Customer churn
  • Customer win-back
  • Implementing CRM models
  • Future of CRM models.

Similar Items