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01640nam a2200385 a 4500 |
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EBC974651 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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120405s2012 njua sb 001 0 eng d |
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|z 2012012175
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|z 9781119993209 (cloth)
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|a 9781118349205 (electronic bk.)
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|a (MiAaPQ)EBC974651
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|a (Au-PeEL)EBL974651
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|a (CaPaEBR)ebr10582626
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|a (CaONFJC)MIL395752
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|a (OCoLC)784708386
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.5
|b .K864 2012
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0 |
4 |
|a 658.8/12015195
|2 23
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| 100 |
1 |
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|a Kumar, V.,
|d 1957-
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| 245 |
1 |
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|a Statistical methods in customer relationship management
|h [electronic resource] /
|c V. Kumar, J. Andrew Petersen.
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| 260 |
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|a Hoboken, N.J. :
|b Wiley,
|c 2012.
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| 300 |
|
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|a xiii, 272 p. :
|b ill.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
|
| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Customer relations
|x Management.
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| 650 |
|
0 |
|a Customer relations
|x Management
|x Statistical methods.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Petersen, J. Andrew.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=974651
|z Click to View
|
