APA Citation

Kumar, V., & Petersen, J. A. (2012). Statistical methods in customer relationship management. Hoboken, N.J.: Wiley.

Chicago Style Citation

Kumar, V., and J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Hoboken, N.J.: Wiley, 2012.

MLA Citation

Kumar, V., and J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Hoboken, N.J.: Wiley, 2012.

Warning: These citations may not always be 100% accurate.