Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hamburg :
Diplomica Verlag,
2012.
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| Online Access: | Click to View |
| Item Description: | Title from cover. |
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| Physical Description: | v, 67 p. : ill. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783842822825 (electronic bk.) |