APA Citation

Gentner, F. (2012). Neuromarketing in the B-to-B-sector: Importance, potential and its implications for brand management. Hamburg: Diplomica Verlag.

Chicago Style Citation

Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Hamburg: Diplomica Verlag, 2012.

MLA Citation

Gentner, Friedrich. Neuromarketing in the B-to-B-sector: Importance, Potential and Its Implications for Brand Management. Hamburg: Diplomica Verlag, 2012.

Warning: These citations may not always be 100% accurate.