Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
2012.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | xii, 257 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780814416778 (electronic bk.) |