Vincent, L. (2012). Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. New York: American Management Association.
Chicago Style CitationVincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. New York: American Management Association, 2012.
MLA CitationVincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. New York: American Management Association, 2012.
Warning: These citations may not always be 100% accurate.