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01987nam a2200385 a 4500 |
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m o d | |
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111212s2012 nyu sb 001 0 eng d |
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|z 2011049757
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|z 9780814416761 (hardcover)
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|z 0814416764 (hardcover)
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|a 9780814416778 (electronic bk.)
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|a (MiAaPQ)EBC863944
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|a (Au-PeEL)EBL863944
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|a (CaONFJC)MIL400097
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|a (OCoLC)778074844
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.1255
|b .V55 2012
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0 |
4 |
|a 658.8/27
|2 23
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|a Vincent, Laurence.
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|a Brand real
|h [electronic resource] :
|b how smart companies live their brand promise and inspire fierce customer loyalty /
|c Laurence Vincent.
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| 260 |
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|a New York :
|b American Management Association,
|c 2012.
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| 300 |
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|a xii, 257 p.
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| 504 |
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|a Includes bibliographical references and index.
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|a Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Customer loyalty.
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| 655 |
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4 |
|a Electronic books.
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| 710 |
2 |
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|a ProQuest (Firm)
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| 856 |
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|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=863944
|z Click to View
|
