Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
World Scientific,
2010.
|
| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- pt. 1. Early Bob
- contributions to econometrics and marketing
- pt. 2. Statistical Bob
- contributions to statistical analysis in marketing
- pt. 3. Promotion Bob
- contributions to sales promotions
- pt. 4. Big Bob
- Contributions that were industry-changing.