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|z 9789814287050
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|a 9789814287067 (electronic bk.)
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4 |
|a HF5415.126
|b .B53 2010
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| 100 |
1 |
|
|a Blattberg, Robert C.,
|d 1942-
|
| 245 |
1 |
0 |
|a Perspectives on promotion and database marketing
|h [electronic resource] :
|b the collected works of Robert C Blattberg /
|c editor, Greg M Allenby.
|
| 260 |
|
|
|a Singapore :
|b World Scientific,
|c 2010.
|
| 300 |
|
|
|a xi, 316 p. :
|b ill.
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 505 |
0 |
|
|a pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 600 |
1 |
0 |
|a Blattberg, Robert C.,
|d 1942-
|
| 650 |
|
0 |
|a Database marketing.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Allenby, Greg M.
|q (Greg Martin),
|d 1956-
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=731226
|z Click to View
|
