APA Citation

Blattberg, R. C., & Allenby, G. M. 1. (2010). Perspectives on promotion and database marketing: The collected works of Robert C Blattberg. Singapore: World Scientific.

Chicago Style Citation

Blattberg, Robert C., and Greg M. 1956- Allenby. Perspectives On Promotion and Database Marketing: The Collected Works of Robert C Blattberg. Singapore: World Scientific, 2010.

MLA Citation

Blattberg, Robert C., and Greg M. 1956- Allenby. Perspectives On Promotion and Database Marketing: The Collected Works of Robert C Blattberg. Singapore: World Scientific, 2010.

Warning: These citations may not always be 100% accurate.