Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
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| Format: | Electronic eBook |
| Language: | English |
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Singapore :
World Scientific,
2010.
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| Online Access: | Click to View |
| Physical Description: | xi, 316 p. : ill. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789814287067 (electronic bk.) |