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01600nam a2200385 i 4500 |
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EBC6717997 |
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MiAaPQ |
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20220611004954.0 |
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220611s2021 caua o 000 0 eng d |
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|z 9789354790669
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|a 9789354790744
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|a (MiAaPQ)EBC6717997
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|b .G878 2021
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|a 658.827
|2 23
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|a Gupte, Rajiv,
|e author.
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| 245 |
1 |
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|a Brand wars :
|b combat strategies for Indian brands /
|c Rajiv Gupte, Anand Limaye.
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| 264 |
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|a Thousand Oaks, California :
|b SAGE Publishing,
|c [2021]
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| 264 |
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|c Ã2021
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| 300 |
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|a 1 online resource (293 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
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|a Description based on print version record.
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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|a Branding (Marketing)
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Limaye, Anand,
|e author.
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| 776 |
0 |
8 |
|i Print version:
|a Gupte, Rajiv.
|t Brand wars : combat strategies for Indian brands.
|d Thousand Oaks, California : SAGE Publishing, c2021
|h 293 pages
|z 9789354790669
|w (DLC) 2021944844
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| 797 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=6717997
|z Click to View
|
