Brand wars : combat strategies for Indian brands /

Bibliographic Details
Main Authors: Gupte, Rajiv, (Author), Limaye, Anand, (Author)
Format: eBook
Language:English
Published: Thousand Oaks, California : SAGE Publishing, [2021]
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (293 pages) : illustrations
ISBN:9789354790744