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Consumer behavior knowledge for effective sports and event marketing

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Kahle, Lynn R., Close, Angeline.
Format: Electronic eBook
Language:English
Published: New York : Psychology Press, 2011.
Subjects:
Consumer behavior.
Sports > Marketing.
Special events > Marketing.
Communication in marketing.
Electronic books.
Online Access:Click to View
Table of Contents:
  • section 1. Influencing behaviors in society and sports
  • section 2. Building relationships with consumers through sports
  • section 3. Providing service to consumers through sports and event sponsorship.

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