Description: Consumer behavior knowledge for effective sports and event marketing

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Kahle, Lynn R., Close, Angeline.
Format:	Electronic eBook
Language:	English
Published:	New York : Psychology Press, 2011.
Subjects:	Consumer behavior. Sports > Marketing. Special events > Marketing. Communication in marketing. Electronic books.
Online Access:	Click to View

Description
Physical Description:	xxxiv, 314 p. : ill.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	9780203844113 (electronic bk.)