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01753nam a2200433 a 4500 |
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EBC668330 |
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MiAaPQ |
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20200520144314.0 |
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m o d | |
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100329s2011 nyua sb 001 0 eng d |
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|z 2010012561
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|z 9780415873574
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|z 9780415873581
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|z 0203844114 (Master e-book)
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|a 9780203844113 (electronic bk.)
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|a (MiAaPQ)EBC668330
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|a (Au-PeEL)EBL668330
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|a (CaONFJC)MIL303739
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|a (OCoLC)705929251
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|a MiAaPQ
|c MiAaPQ
|d MiAaPQ
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|a HF5415.32
|b .C65866 2011
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0 |
4 |
|a 796.06/98
|2 22
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| 245 |
0 |
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|a Consumer behavior knowledge for effective sports and event marketing
|h [electronic resource] /
|c edited by Lynn R. Kahle, Angeline G. Close.
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| 260 |
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|a New York :
|b Psychology Press,
|c 2011.
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| 300 |
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|a xxxiv, 314 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and indexes.
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| 505 |
0 |
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|a section 1. Influencing behaviors in society and sports -- section 2. Building relationships with consumers through sports -- section 3. Providing service to consumers through sports and event sponsorship.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Consumer behavior.
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| 650 |
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0 |
|a Sports
|x Marketing.
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| 650 |
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|a Special events
|x Marketing.
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| 650 |
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|a Communication in marketing.
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| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Kahle, Lynn R.
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| 700 |
1 |
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|a Close, Angeline.
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| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=668330
|z Click to View
|
