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Mission-based marketing positioning your not-for-profit in an increasingly competitive world /

Bibliographic Details
Main Author:	Brinckerhoff, Peter C., 1952-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, NJ : John Wiley & Sons, c2010.
Edition:	3rd ed.
Subjects:	Nonprofit organizations > Marketing. Marketing. Electronic books.
Online Access:	Click to View

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