Mission-based marketing positioning your not-for-profit in an increasingly competitive world /

Bibliographic Details
Main Author: Brinckerhoff, Peter C., 1952-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: Hoboken, NJ : John Wiley & Sons, c2010.
Edition:3rd ed.
Subjects:
Online Access:Click to View