Mission-based marketing positioning your not-for-profit in an increasingly competitive world - Brinckerhoff, Peter C., 1952-; ProQuest (Firm) (Hoboken, NJ : John Wiley & Sons, 2010)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Nonprofit organizations -- Marketing; Marketing; Electronic books