Cover Image

QR Code

Rethinking marketing towards critical marketing accountings /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Brownlie, Douglas T.
Format:	Electronic eBook
Language:	English
Published:	London : Sage, 1999.
Subjects:	Marketing. Consumer behavior. Electronic books.
Online Access:	Click to View

Similar Items

Marketing the basics /
by: Moore, Karl, 1955-
Published: (2010)

Marketing and multicultural diversity
Published: (2006)

The marketing matrix how the corporation gets its power-- and how we can reclaim it /
by: Hastings, Gerard.
Published: (2013)

Rural marketing targeting the non-urban consumer /
by: Velayudhan, Sanal Kumar, 1955-
Published: (2007)

Consumer behaviour and marketing research (text and cases) /
by: Nair, Suja R.
Published: (2009)

Marketing and social construction exploring the rhetorics of managed consumption /
by: Hackley, Christopher E.
Published: (2003)

Digital marketing global strategies from the world's leading experts /
by: Wind, Yoram.
Published: (2001)

Marketing to millennials reach the largest and most influential generation of consumers ever /
by: Fromm, Jeff.
Published: (2013)

Consumer behavior knowledge for effective sports and event marketing
Published: (2011)

The marketing power of emotion /
by: O'Shaughnessy, John, 1927-, et al.
Published: (2003)

Preference pollution how markets create the desires we dislike /
by: George, David
Published: (2004)

Sensory marketing research on the sensuality of products /
Published: (2010)

Shopper marketing : a how-to business story /
by: Barnett, Paul.,
Published: (2016)

The connected customer the changing nature of consumer and business markets /
Published: (2010)

Luxury China market opportunities and potential /
by: Chevalier, Michel, 1943-
Published: (2010)

The inscrutable shopper consumer resistance in retail /
by: Minahan, Stella.
Published: (2012)

Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
by: Revella, Adele,
Published: (2015)

The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
Published: (2015)

Brands, consumers, symbols, & research Sidney J. Levy on marketing /
by: Levy, Sidney J., 1921-
Published: (1999)

Accounting for tastes
by: Becker, Gary S. 1930-
Published: (1996)

Consumer behavior theories : convergence of divergent perspectives with applications to marketing and management /
by: Rajagopal, 1957-
Published: (2018)

Embarrassment of product choices 2 : towards a society of well-being /
by: Millot, Michel,
Published: (2019)

Geomarketing methods and strategies in special martketing /
by: Cliquet, Gerard.
Published: (2006)

Experiential approach to consumer decision making /
Published: (2020)

Behavioral pricing
Published: (2005)

An investigation on contemporary consumer resistance how Web 2.0 makes consumers powerful /
by: Konig, Martin.
Published: (2012)

How people buy online : the psychology behind consumer behaviour /
by: Gupta, Seema,
Published: (2021)

Marktforschung : grundlagen und praktische anwendungen /
by: Koch, Jorg,, et al.
Published: (2016)

The human brand : how we relate to people, products, and companies /
by: Malone, Chris, 1969-
Published: (2013)

Decoded the science behind why we buy /
by: Barden, Phil.
Published: (2013)

The business of choice : how human instinct influences everyone's decision /
by: Willcox, Matthew,
Published: (2020)

Consumer cosmopolitanism in the age of globalization
Published: (2012)

Gender, culture, and consumer behavior
Published: (2012)

Online consumer behavior theory and research in social media, advertising, and e-tail /
Published: (2012)

Social Media and Big Data in Consumer Behaviour /
Published: (2016)

Understanding green consumer behavior a qualitative cognitive approach /
by: Wagner, Sigmund A., 1966-
Published: (1997)

The buying brain secrets of selling to the subconscious mind /
by: Pradeep, A. K., 1963-
Published: (2010)

Consumer boycotts effecting change through the marketplace and the media /
by: Friedman, Monroe.
Published: (1999)

Consumer research : introspective essays on the study of consumption /
by: Holbrook, Morris B.,
Published: (1995)

The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power /
by: Turow, Joseph,
Published: (2017)