Rethinking marketing towards critical marketing accountings /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Sage,
1999.
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| Online Access: | Click to View |
Table of Contents:
- pt. 1. Marketing philosophy
- pt. 2. Redefining markets
- pt. 3. Reframing consumers
- pt. 4. Marketing ethics
- pt. 5. The marketing profession
- pt. 6. Marketing pedagogy.