Innovation and marketing in the video game industry avoiding the performance trap /

Bibliographic Details
Main Author: Wesley, David T. A.
Corporate Author: ProQuest (Firm)
Other Authors: Barczak, Gloria.
Format: Electronic eBook
Language:English
Published: Farnham [Surrey, England] : Gower, c2010.
Subjects:
Online Access:Click to View
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100 1 |a Wesley, David T. A. 
245 1 0 |a Innovation and marketing in the video game industry  |h [electronic resource] :  |b avoiding the performance trap /  |c David Wesley and Gloria Barczak. 
260 |a Farnham [Surrey, England] :  |b Gower,  |c c2010. 
300 |a xiv, 262 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Video games industry. 
650 0 |a Video games  |x Marketing. 
655 4 |a Electronic books. 
700 1 |a Barczak, Gloria. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=529663  |z Click to View