Innovation and marketing in the video game industry avoiding the performance trap - Wesley, David T. A.; Barczak, Gloria; ProQuest (Firm) (Farnham [Surrey, England] : Gower, 2010)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Video games industry; Video games -- Marketing; Electronic books