APA Citation

Wesley, D. T. A., & Barczak, G. (2010). Innovation and marketing in the video game industry: Avoiding the performance trap. Farnham [Surrey, England]: Gower.

Chicago Style Citation

Wesley, David T. A., and Gloria Barczak. Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. Farnham [Surrey, England]: Gower, 2010.

MLA Citation

Wesley, David T. A., and Gloria Barczak. Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap. Farnham [Surrey, England]: Gower, 2010.

Warning: These citations may not always be 100% accurate.