Innovation and marketing in the video game industry avoiding the performance trap /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham [Surrey, England] :
Gower,
c2010.
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| Online Access: | Click to View |
| Physical Description: | xiv, 262 p. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780566091681 (electronic bk.) |