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Smash : using market shaping to design new strategies for innovation, value creation, and growth /

Bibliographic Details
Main Authors:	Nenonen, Suvi, (Author), Storbacka, Kaj, (Author)
Format:	eBook
Language:	English
Published:	Bingley : Emerald, 2018.
Edition:	First edition.
Subjects:	Marketing. Electronic books.
Online Access:	Click to View

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