Holdings: The co-creation paradigm /

Bibliographic Details
Main Authors:	Ramaswamy, Venkatram, (Author), Ozcan, Kerimcan, 1971- (Author)
Format:	eBook
Language:	English
Published:	Stanford, California : Stanford University Press, 2014.
Subjects:	Customer relations. Relationship marketing. Product management. Business networks. Electronic books.
Online Access:	Click to View

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