Nenonen, S., & Storbacka, K. (2018). Smash: Using market shaping to design new strategies for innovation, value creation, and growth (First edition.). Bingley: Emerald.
Chicago Style CitationNenonen, Suvi,, and Kaj Storbacka. Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth. First edition. Bingley: Emerald, 2018.
MLA CitationNenonen, Suvi,, and Kaj Storbacka. Smash: Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth. First edition. Bingley: Emerald, 2018.
Warning: These citations may not always be 100% accurate.