Brand equity : defining, measuring and managing brand equity /

Bibliographic Details
Other Authors: Pappu, Ravi, (Editor), Christodoulides, George, (Editor)
Format: eBook
Language:English
Published: [Place of publication not identified] : Emerald Publishing Limited, 2017.
Series:Journal of Product & Brand Management, Volume 26, Number 5
Subjects:
Online Access:Click to View

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