Brand equity : defining, measuring and managing brand equity /
Other Authors: | Pappu, Ravi, (Editor), Christodoulides, George, (Editor) |
---|---|
Format: | eBook |
Language: | English |
Published: |
[Place of publication not identified] :
Emerald Publishing Limited,
2017.
|
Series: | Journal of Product & Brand Management,
Volume 26, Number 5 |
Subjects: | |
Online Access: | Click to View |
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