Pappu, R., & Christodoulides, G. (2017). Brand equity: Defining, measuring and managing brand equity. [Place of publication not identified]: Emerald Publishing Limited.
Chicago Style CitationPappu, Ravi,, and George Christodoulides. Brand Equity: Defining, Measuring and Managing Brand Equity. [Place of publication not identified]: Emerald Publishing Limited, 2017.
MLA CitationPappu, Ravi,, and George Christodoulides. Brand Equity: Defining, Measuring and Managing Brand Equity. [Place of publication not identified]: Emerald Publishing Limited, 2017.
Warning: These citations may not always be 100% accurate.