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|z 9781787435438
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|a 9781787435445 (e-book)
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|a HD60
|b .B736 2017
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|a 658.408
|2 23
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|a Brand equity :
|b defining, measuring and managing brand equity /
|c guest editors, Ravi Pappu and George Christodoulides.
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| 264 |
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1 |
|a [Place of publication not identified] :
|b Emerald Publishing Limited,
|c 2017.
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| 264 |
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4 |
|c 2017
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| 300 |
|
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|a 1 online resource (97 pages) :
|b illustrations.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 490 |
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|a Journal of Product & Brand Management,
|x 1061-0421 ;
|v Volume 26, Number 5
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| 504 |
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|a Includes bibliographical references.
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| 588 |
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|a Description based on online resource; title from PDF cover (ebrary, viewed October 17, 2017).
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
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0 |
|a Social responsibility of business.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Pappu, Ravi,
|e editor.
|
| 700 |
1 |
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|a Christodoulides, George,
|e editor.
|
| 776 |
0 |
8 |
|i Print version:
|t Brand equity : defining, measuring and managing brand equity.
|d [Place of publication not identified] : Emerald Publishing Limited, c2017
|h 527 pages
|k Journal of Product & Brand Management ; Volume 26, Number 5
|z 9781787435438
|
| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=5047021
|z Click to View
|
