Description: Brand equity :

Bibliographic Details
Other Authors:	Pappu, Ravi, (Editor), Christodoulides, George, (Editor)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Emerald Publishing Limited, 2017.
Series:	Journal of Product & Brand Management, Volume 26, Number 5
Subjects:	Social responsibility of business. Electronic books.
Online Access:	Click to View

Description
Physical Description:	1 online resource (97 pages) : illustrations.
Bibliography:	Includes bibliographical references.
ISBN:	9781787435445 (e-book)
ISSN:	1061-0421 ;