Cover Image

The new advertising : branding, content, and consumer relationships in the data-driven social media era /

Bibliographic Details
Other Authors: Brown, Ruth E., (Editor), Jones, Valerie K., (Editor), Wang, Ming, (Editor), Schultz, Don E., (writer of foreword.), Tobaccowala, Rishad, (writer of foreword.)
Format: eBook
Language:English
Published: Santa Barbara, California ; Denver, Colorado : Praeger, 2016.
Subjects:
Advertising.
Internet advertising.
Internet marketing.
Social media.
Electronic books.
Online Access:Click to View
Table of Contents:
  • Volume 1. Traditional Advertising Transformed
  • Volume 2. New Media, New Uses, New Metrics.

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