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02274nam a2200505 i 4500 |
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MiAaPQ |
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161006t20162016cau ob 001 0 eng d |
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|z 9781440833427
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|a 9781440833434 (e-book)
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|a (MiAaPQ)EBC4694052
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|a (CaONFJC)MIL956428
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|a (OCoLC)959151110
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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4 |
|a HF5823
|b .N447 2016
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0 |
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|a 659.1
|2 23
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0 |
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|a The new advertising :
|b branding, content, and consumer relationships in the data-driven social media era /
|c Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala.
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| 264 |
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1 |
|a Santa Barbara, California ;
|a Denver, Colorado :
|b Praeger,
|c 2016.
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| 264 |
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4 |
|c 2016
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| 300 |
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|a 1 online resource (845 pages)
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a computer
|2 rdamedia
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| 338 |
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|a online resource
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics.
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| 588 |
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|a Description based on print version record.
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| 590 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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| 650 |
|
0 |
|a Advertising.
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| 650 |
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0 |
|a Internet advertising.
|
| 650 |
|
0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Social media.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Brown, Ruth E.,
|e editor.
|
| 700 |
1 |
|
|a Jones, Valerie K.,
|e editor.
|
| 700 |
1 |
|
|a Wang, Ming,
|e editor.
|
| 700 |
1 |
|
|a Schultz, Don E.,
|e writer of foreword.
|
| 700 |
1 |
|
|a Tobaccowala, Rishad,
|e writer of foreword.
|
| 776 |
0 |
8 |
|i Print version:
|t New advertising : branding, content, and consumer relationships in the data-driven social media era.
|d Santa Barbara, California ; Denver, Colorado : Praeger, c2016
|h 2 volumes (various paging)
|z 9781440833427
|w 2016017533
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| 797 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4694052
|z Click to View
|
