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Brown, Ruth E.,, Valerie K. Jones, Ming Wang, Don E. Schultz, and Rishad Tobaccowala. The New Advertising: Branding, Content, and Consumer Relationships in the Data-driven Social Media Era. Santa Barbara, California ; Denver, Colorado: Praeger, 2016.

Brown, Ruth E.,, et al. The New Advertising: Branding, Content, and Consumer Relationships in the Data-driven Social Media Era. Santa Barbara, California ; Denver, Colorado: Praeger, 2016.