The new advertising : branding, content, and consumer relationships in the data-driven social media era /
Other Authors: | , , , , |
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Format: | eBook |
Language: | English |
Published: |
Santa Barbara, California ; Denver, Colorado :
Praeger,
2016.
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Subjects: | |
Online Access: | Click to View |
Physical Description: | 1 online resource (845 pages) |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 9781440833434 (e-book) |