The new advertising : branding, content, and consumer relationships in the data-driven social media era /

Bibliographic Details
Other Authors: Brown, Ruth E., (Editor), Jones, Valerie K., (Editor), Wang, Ming, (Editor), Schultz, Don E., (writer of foreword.), Tobaccowala, Rishad, (writer of foreword.)
Format: eBook
Language:English
Published: Santa Barbara, California ; Denver, Colorado : Praeger, 2016.
Subjects:
Online Access:Click to View
Description
Physical Description:1 online resource (845 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9781440833434 (e-book)