The new advertising : branding, content, and consumer relationships in the data-driven social media era /
| Other Authors: | , , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Santa Barbara, California ; Denver, Colorado :
Praeger,
2016.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (845 pages) |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781440833434 (e-book) |


