Marketing the basics /

Bibliographic Details
Main Author: Moore, Karl, 1955-
Corporate Author: ProQuest (Firm)
Other Authors: Pareek, Niketh.
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 2010.
Edition:2nd ed.
Series:Basics (Routledge (Firm))
Subjects:
Online Access:Click to View
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100 1 |a Moore, Karl,  |d 1955- 
245 1 0 |a Marketing  |h [electronic resource] :  |b the basics /  |c Karl Moore and Niketh Pareek. 
250 |a 2nd ed. 
260 |a London ;  |a New York :  |b Routledge,  |c 2010. 
300 |a vi, 240 p. :  |b ill. 
490 1 |a The basics 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer behavior  |x Research. 
650 0 |a Export marketing  |x Management. 
650 0 |a Marketing research. 
650 0 |a Marketing  |x Management. 
655 4 |a Electronic books. 
700 1 |a Pareek, Niketh. 
710 2 |a ProQuest (Firm) 
830 0 |a Basics (Routledge (Firm)) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=465388  |z Click to View