Marketing the basics - Moore, Karl, 1955-; Pareek, Niketh; ProQuest (Firm) (London ; New York : Routledge, 2010)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Consumer behavior -- Research; Export marketing -- Management; Marketing research; Marketing -- Management; Electronic books