Description: Marketing

Bibliographic Details
Main Author:	Moore, Karl, 1955-
Corporate Author:	ProQuest (Firm)
Other Authors:	Pareek, Niketh.
Format:	Electronic eBook
Language:	English
Published:	London ; New York : Routledge, 2010.
Edition:	2nd ed.
Series:	Basics (Routledge (Firm))
Subjects:	Consumer behavior > Research. Export marketing > Management. Marketing research. Marketing > Management. Electronic books.
Online Access:	Click to View

Description
Physical Description:	vi, 240 p. : ill.
Bibliography:	Includes bibliographical references and index.
ISBN:	0203870344 (electronic bk.) 9780203870341 (electronic bk.)