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Museum branding : how to create and maintain image, loyalty, and support /

Bibliographic Details
Main Author:	Wallace, Margot A., 1941- (Author)
Format:	eBook
Language:	English
Published:	Lanham, Maryland : Rowman & Littlefield, 2016.
Edition:	Second edition.
Subjects:	Museums > United States > Management. Museums > Public relations > United States. Business names > United States. Branding (Marketing) > United States. Museum attendance > United States. Electronic books.
Online Access:	Click to View

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