Museum branding : how to create and maintain image, loyalty, and support /
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Lanham, Maryland :
Rowman & Littlefield,
2016.
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Edition: | Second edition. |
Subjects: | |
Online Access: | Click to View |
Physical Description: | 1 online resource (341 pages) : color illustrations, photographs |
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Bibliography: | Includes bibliographical references at the end of each chapters and index. |
ISBN: | 9781442263468 (e-book) |