Museum branding : how to create and maintain image, loyalty, and support - Wallace, Margot A., 1941- (Lanham, Maryland : Rowman & Littlefield, 2016)
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Museums -- United States -- Management; Museums -- Public relations -- United States; Business names -- United States; Branding (Marketing) -- United States; Museum attendance -- United States; Electronic books