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Beyond advertising : creating value through all customer touchpoints /

Bibliographic Details
Main Authors:	Wind, Yoram, (Author), Hays, Catharine, 1958- (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2016.
Subjects:	Advertising. Communication in marketing. Customer relations. Electronic books.
Online Access:	Click to View

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