Beyond advertising : creating value through all customer touchpoints - Wind, Yoram; Hays, Catharine, 1958- (Hoboken, New Jersey : Wiley, 2016)
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed April 19, 2016).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Communication in marketing; Customer relations; Electronic books