Brand management

Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: De Chernatony, L.
Format: Electronic eBook
Language:English
Published: Bradford : Emerald, 2008.
Series:European journal of marketing ; v. 42, no. 5/6.
Subjects:
Online Access:Click to View
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035 |a (MiAaPQ)EBC361529 
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035 |a (OCoLC)560624177 
040 |a MiAaPQ  |c MiAaPQ  |d MiAaPQ 
050 4 |a HF5415.1255  |b .B736 2008 
245 0 0 |a Brand management  |h [electronic resource] /  |c guest editors: Leslie de Chematony ... [et. al.]. 
260 |a Bradford :  |b Emerald,  |c 2008. 
300 |a p. 531-712. 
490 1 |a European journal of marketing ;  |v v. 42, no. 5/6 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Branding (Marketing)  |x Management. 
650 0 |a Marketing. 
655 4 |a Electronic books. 
700 1 |a De Chernatony, L.  |q (Leslie) 
710 2 |a ProQuest (Firm) 
830 0 |a European journal of marketing ;  |v v. 42, no. 5/6. 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=361529  |z Click to View