Description: Brand management

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	De Chernatony, L.
Format:	Electronic eBook
Language:	English
Published:	Bradford : Emerald, 2008.
Series:	European journal of marketing ; v. 42, no. 5/6.
Subjects:	Branding (Marketing) > Management. Marketing. Electronic books.
Online Access:	Click to View

Description
Physical Description:	p. 531-712.
Bibliography:	Includes bibliographical references.