Smart alliance how a global corporation and environmental activists transformed a tarnished brand /

Bibliographic Details
Main Author: Taylor, J. Gary.
Corporate Author: ProQuest (Firm)
Other Authors: Scharlin, Patricia J.
Format: Electronic eBook
Language:English
Published: New Haven : Yale University Press, c2004.
Subjects:
Online Access:Click to View
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100 1 |a Taylor, J. Gary. 
245 1 0 |a Smart alliance  |h [electronic resource] :  |b how a global corporation and environmental activists transformed a tarnished brand /  |c J. Gary Taylor and Patricia J. Scharlin. 
260 |a New Haven :  |b Yale University Press,  |c c2004. 
300 |a xxi, 278 p. :  |b ill. 
504 |a Includes bibliographical references (p. 267-269) and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
610 2 0 |a Chiquita Brands International. 
610 2 0 |a Rainforest Alliance. 
650 0 |a Banana trade  |x Environmental aspects. 
655 4 |a Electronic books. 
700 1 |a Scharlin, Patricia J. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3420161  |z Click to View