APA Citation

Taylor, J. G., & Scharlin, P. J. (2004). Smart alliance: How a global corporation and environmental activists transformed a tarnished brand. New Haven: Yale University Press.

Chicago Style Citation

Taylor, J. Gary., and Patricia J. Scharlin. Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. New Haven: Yale University Press, 2004.

MLA Citation

Taylor, J. Gary., and Patricia J. Scharlin. Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand. New Haven: Yale University Press, 2004.

Warning: These citations may not always be 100% accurate.