Smart alliance how a global corporation and environmental activists transformed a tarnished brand - Taylor, J. Gary.; Scharlin, Patricia J.; ProQuest (Firm) (New Haven : Yale University Press, 2004)
Includes bibliographical references (p. 267-269) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Chiquita Brands International; Rainforest Alliance; Banana trade -- Environmental aspects; Electronic books